What is Conversion?

Conversion is an AI-native B2B marketing automation platform designed for enterprises. It unifies CRM, warehouse, and product data into a single context layer, enabling marketers to build and execute campaigns with AI agents. The platform replaces legacy MAPs like Marketo, Pardot, and HubSpot, offering a flexible data model, native CRM sync, and warehouse connectivity.

How to use Conversion?

To use Conversion, start by connecting your CRM (e.g., Salesforce) and data warehouse (e.g., Snowflake, BigQuery) to unify your data. Then, use the visual builders to create email campaigns, automations, and segments. Deploy AI agents to handle tasks like lead scoring, content personalization, and campaign optimization. Finally, monitor performance through pipeline-connected reporting and iterate based on insights.

Core features of Conversion

AI Agents for autonomous personalization, campaign optimization, and insights
Drag-and-drop Email Studio with live CRM and warehouse personalization
Visual automation builder with real-time triggers
Flexible data model unifying CRM, warehouse, and product data
Native Salesforce sync with bidirectional updates and audit logs
Warehouse connectivity (Snowflake, BigQuery, Databricks, Redshift) without reverse ETL
Lead scoring and routing combining CRM, warehouse, and product signals
Account-based marketing and lifecycle engagement journeys