What is Press Prep?

Press Prep is an AI-powered media interview preparation platform designed for communications and PR teams. It provides a structured workflow that includes reporter research, news scanning, likely question generation, talking points, live practice sessions, and interview debriefs. The platform aims to help spokespeople walk into interviews fully prepared with a comprehensive brief built automatically from minimal inputs.

How to use Press Prep?

Start by entering the reporter's name, outlet, story angle, and strategic goal. Press Prep automatically researches the reporter's beat, recent stories, and social presence, then runs a real-time news scan. It generates likely and hard questions along with tailored talking points. Users can then practice through text, voice, or video avatar sessions with adjustable pressure levels. After the interview, paste the published story or transcript to receive a scored debrief. Alternatively, forward an interview request email to Press Prep to receive a complete prep brief automatically.

Core features of Press Prep

Reporter Intelligence: Automatic lookup of reporter's beat, recent bylines, known angles, and social presence
Real-Time News Scan: Day-of headlines synthesized into a news frame
AI-Generated Questions: Likely questions, hard questions, and recommended bridges
Tailored Talking Points: Core message, supporting points, approved language, red lines, and closing quote
Live Mock Practice: Text, voice, and video avatar practice with aggressive, neutral, or friendly modes
Interview Debrief: Scored analysis on alignment, clarity, discipline, quotability, and risk
Email Forwarding: Forward interview requests to get a prep brief without login