What is viral.app?

viral.app is a comprehensive platform designed for UGC (User-Generated Content) marketing. It enables brands and agencies to track, manage, and pay UGC creators across major short-form video platforms like TikTok, Instagram Reels, YouTube Shorts, and Facebook Reels. The platform centralizes analytics, campaign management, payments, and trend research, positioning itself as the operating system for UGC marketing.

How to use viral.app?

To use viral.app, start by adding creators or competitors by pasting any TikTok, Instagram, YouTube, or Facebook URL, or invite creators to the platform. Then, make data-driven decisions by viewing engagement, CPM rates, and revenue data in one dashboard. Finally, define payout rules based on performance, and the platform will calculate, invoice, and pay creators automatically.

Core features of viral.app

Cross-platform analytics for TikTok, Instagram Reels, YouTube Shorts, and Facebook Reels
Campaign management with creator rosters, posting checks, and performance tracking
Automated payments with CPM, CPA, milestone, fiat, and stablecoin support
Trend research via viral video library and creator briefs
Creator sourcing through marketplace and managed sourcing
API access for UGC analytics, tracking, and integrations with n8n and agents
Slack and Discord integration for reporting and alerts
Germany-hosted with enterprise-grade security and compliance