What is Prefer?

Prefer is an AI search visibility and generative engine optimization (GEO) platform. It tracks how AI engines like ChatGPT, Claude, Gemini, and Perplexity describe your brand, and provides tools to improve your visibility and citations in AI-generated answers. The platform includes prompt tracking, citation analysis, agent analytics, and a content agent that drafts pages optimized for AI citation.

How to use Prefer?

Start by signing up for a free trial and getting a free audit report in about 10 minutes. Connect your analytics (GSC + GA) and edge providers (Cloudflare, Vercel, Fastly, Akamai) to track AI crawler traffic. Use the Action Center to see scored tasks ranked by impact, and let the content agent draft pages from citation data. Monitor visibility, sentiment, and share of voice across engines daily.

Core features of Prefer

Prompt tracking: Track real buyer prompts and see when AI answers name you
Citation analysis: Understand which sources drive visibility and what content gets recommended
Agent analytics: See in real time when AI crawlers read your pages and which ones get cited
Content agent: Drafts pages from real citation data, written to be cited
AI visibility monitoring: Track visibility, sentiment, and share of voice across engines
Real-time tracking: Connect edge providers to watch answer-engine traffic
Action Center: Scored to-do list of fixes ranked by expected impact
Competitor tracking: Monitor up to 10 competitors and their AI visibility