What is PlutoBa?

PlutoBa is a creator pitch vetting platform for brands. It provides a single intake link that creators use to pitch, and every pitch is automatically scored for authenticity, engagement quality, brand safety, and rate benchmarking. It helps brands avoid wasting budget on fake reach and streamlines the influencer marketing process.

How to use PlutoBa?

To use PlutoBa, brands create a free account and receive a unique intake link. They place this link in their Instagram auto-reply, work-with-us page, or email signature. Creators pitch through the link, and each pitch is vetted automatically. Brands then review scored pitches in their Review Queue and decide to proceed, caution, or avoid. They can also paste any creator handle to get a scored assessment on demand.

Core features of PlutoBa

One intake link for all creator pitches
Automatic vetting of every pitch on arrival
7 signals per vet: fake followers, engagement quality, comment authenticity, brand safety, audience demographics, rate benchmarking, niche fit
Standard vet in under 1 minute, Deep vet in 2-4 minutes
Review Queue with scored pitches (Proceed, Caution, Avoid)
Paste any handle to vet a creator on demand
Free plan with monthly limits, no trial clock