What is Mara?

Mara is an AI lifecycle email marketer that you hire as a role. She writes and sends welcome, activation, win-back, and re-engagement emails in your founder voice, and improves them with every send. She plugs into your existing stack via auth, billing, and product events, and drafts emails that you approve before sending.

How to use Mara?

Connect GitHub OAuth, your sending domain, and an event source (Stripe, Polar, PostHog, Segment, or webhook). Mara reads your repo and homepage to learn your voice, then drafts emails for triggers like signups or feature releases. You review, tweak, and approve each email; Mara sends, tests variants, and follows up automatically.

Core features of Mara

Writes lifecycle emails (welcome, activation, win-back, re-engagement) in your voice
Connects to auth (Clerk/Supabase), billing (Stripe/Polar), and product events via API
Approve-before-send workflow with full kill switch
Self-improving via Thompson-sampling bandit per journey-step
Reads replies, classifies them, and drafts answers
Weekly plain-language report
Feature adoption program that watches your repo and announces new features
Uses your own sending domain with DKIM/SPF