What is Minds?

Minds is a synthetic market research platform that enables teams to run in-depth interviews, qualitative research at scale, questionnaires with directional quantitative readouts, and concept or message tests in one Study. It uses AI-powered synthetic respondents (Minds) and reusable Audiences to simulate target audiences, grounded in public-source signals and optionally approved internal data. The platform is GDPR-compliant and designed to provide directional evidence before live research.

How to use Minds?

To use Minds, start by creating a Mind or selecting an existing one, then create an Audience when you want to reuse several perspectives. Start a Study and choose Quick or Custom setup, select the research method (interview, questionnaire, concept test, etc.), and input your questions or stimuli. Each Mind responds from its defined perspective, and you can review responses, add follow-ups, or extend with other methods in the persistent Study workspace.

Core features of Minds

Synthetic respondents (Minds) with in-character reasoning
Reusable Audiences (synthetic panels) with visible grounding
Multiple research methods: interviews, questionnaires, concept/message tests, segment comparisons
Persistent Study workspace for managing questions, responses, and results
Multi-persona replies with message attribution to each Mind
Prompt proposals for testing copy, pricing, packaging, and positioning
API & MCP access for integration (on paid plans)
GDPR-compliant with EU data residency