What is Clay?

Clay is a go-to-market (GTM) data infrastructure platform that helps revenue teams centralize first and third-party data, enrich CRM records, and automate outbound and inbound plays. It combines a data marketplace with 200+ providers, AI agents for research, and orchestration tools to turn data into automated actions.

How to use Clay?

  • Start with a free trial, then connect your data sources (CRM, data providers) to build audiences. Use Claygents for AI research, create workflows with functions and AI formatting, and sync outputs to ad platforms or sequencers. For developers, use the CLI/API or MCP to integrate programmatically.

Core features of Clay

  • Centralize first and third-party data sources
  • Data marketplace with 200+ providers
  • AI agents (Claygents) for research
  • Waterfall to combine providers for best coverage
  • Ads sync to LinkedIn, Meta, Google
  • Native sequencer for messaging
  • CLI/API and MCP for coding agents

User reviews

5.0

/ 5

0 reviews

5 stars
0
4 stars
0
3 stars
0
2 stars
0
1 stars
0

No reviews yet. Be the first to write one.

Similar products

Clay Embed

Add a website badge to show your product on Hootool—help others find the right AI tool for their problem. Easy to place on your homepage or footer.

Featured on

Hootool.ai