What is Lily Ads?

Lily Ads is an AI agent that connects Apple Ads accounts to revenue data from RevenueCat or AppsFlyer, enabling revenue-aware analysis and optimization. It works within AI workspaces like ChatGPT, Claude, and Codex, providing daily briefs, anomaly detection, and bulk campaign actions. Lily also offers an Autopilot mode for guardrailed automation of approved optimizations.

How to use Lily Ads?

Connect your Apple Ads account via OAuth, optionally connect RevenueCat or AppsFlyer for revenue data, then use Lily through your preferred AI workspace (ChatGPT, Claude, Codex). You can ask questions, review daily briefs, and approve prepared actions. For Autopilot, set program settings and let Lily run allowed optimizations.

Core features of Lily Ads

Revenue-aware analytics: connects Apple Ads cost data with revenue from RevenueCat/AppsFlyer
Auto Insights: daily briefs on anomalies, wasted spend, and growth opportunities
Ask Lily: natural language queries about ROAS, keywords, countries, etc.
Bulk actions: create or update campaigns across countries with one approval
Scoped connections: OAuth-based, no shared passwords or private keys
Autopilot: continuous monitoring and guardrailed optimization
Multi-app support: manage up to 30 apps with Pro plan